There are a few investment strategies or theories on how to profit from the Dow 30 stocks. Besides just the typical "buy low, sell high" mantra, many investors use technical and/or fundamental indicators to judge whether a stock is indeed priced fairly. While these research techniques are beyond the scope of this article, there is a specific and popularized strategy coined the "Dogs of the Dow". It was popularized by Michael O'Higgins's book and has been modified by others such as the Motley Fool. In this long-term strategy, an investor simply does the following:
Determine the 10 highest-yielding stocks of the Dow
each year as of December 31
Purchase all 10 stocks in equal weights or only purchase the 5 cheapest of these in equal weights
Hold on to these stocks for the year and then re- balance annually
As you might have guessed, the 10 highest-yielding stocks are the most likely to be near their 52 week low. This strategy is contrarian in nature and it can work assuming that the companies keep their dividends intact and that the companies will pull through the business cycles they are in. If that happens, then the stock prices rise as the companies come into favor again. In 25 years, the annualized returns have been about 18%-19% versus market returns of 15%. To the right is the Dogs of the Dow list beginning this year starting from highest to lowest dividend yield.